Why I Stopped Blogging

Wednesday, 9 January 2019

Rewind to July 2013, I was in between my second and third year at uni and as a student, had lots of spare time on my hands. I also craved some creativity. My whole life revolved around academia and I didn’t have an opportunity to write about what I wanted to. I’d heard about people blogging, but didn’t really know much about it. After some research, I came across Blogger (still to this day regret not choosing Wordpress) and decided to set up my own little space on the internet. I didn’t really know the focus of my blog, but liked the idea of it being beauty focused with a dash of lifestyle and fashion whenever the mood took me. Ramblings of a Blonde was a name that just came to me and before I knew it, I’d written my first blog post, but was far too scared to publish it. Would anyone read it? Would people judge me? Was I really lame? So many thoughts that prevented me from hitting the ‘publish’ button. Eventually, (a few months and a lot of editing later) I finally pressed 'publish' and Ramblings of a Blonde was live. 

By the following summer, I’d written quite a few blog posts, but didn’t share them with anyone. I was far too scared, but also liked the idea of having something for me, something I didn’t have to share with others. Though the fear of being judged was crippling, I eventually plucked up the courage to share my blog with a few friends. After some very positive feedback, I decided it was time to share it with the world and my little blog was out there for the world to scrutinise. 

Not once did I regret it, my blog was a huge part of what got me through my masters in 2014/2015, an incredibly tough time for me. Despite driving to Canterbury from London 3 times a week for lectures, working part time and maintaining a long distance relationship, I always had time for my blog and loved what I did. Luckily, my boyfriend is a graphic designer so he helped me with the look and feel of my blog and I finally had it how I loved it. 

Since then, my blog went from strength to strength, I relaunched it at the beginning of 2017 with a new look and even received some paid opportunities amongst other collaborations and events. However, the more immersed I got in the blogging world, the more I came to hate it. I’ve met some amazing people through blogging (even a neighbour!), but there’s a side of it that I really started to struggle with. There’s far too much competition, it’s all about how many followers you have with this horrible follow / unfollow game going on. Your photography and flat lays have to be ‘on point’ and if it hasn’t been edited to within an inch of its life, the image isn’t worth posting. Blogging had gone from something I loved doing for me, to something I felt I had to do for others, leaving me fretting when the views weren’t as high as I’d hoped or I wasn’t reaching the next follower milestone quick enough. 

When I first started, only the big timers made any money or had any collaborations, that was something that never even entered my mind, I didn’t know it was a thing. Now though, that’s completely different and whilst that’s great for small bloggers like me, I feel people are now starting a blog for completely the wrong reasons - for the ‘free stuff’. I’ve become so disillusioned with the whole industry, it really isn’t what I signed up for (I even used my own Twitter / Instagram, that’s how naive I was). I do miss blogging, but having the past few months off without checking my follower count, without praying a collab email will come in, without checking my DA and views, I’ve felt so much happier. I don’t think I’ll ever be able to say goodbye to Ramblings of a Blonde as it’s definitely part of who I am, but for now, I can’t keep up with the blogging industry, it’s no longer something I love and crave. I have so much respect for those still creating new content day after day, you’re stronger than I am! 

Anyway, that’s more than enough rambling from me, this is probably the most emotive post I’ve ever written, but I feel so passionate about this topic and it’s good to get it off my chest! Hopefully, I'll be able to look past all of the negativity surrounding the industry and be able to go back to creating content, but for now, I'm quite content being an outsider looking in. 

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